CATCF Question #6 - Another Commentary?

by Roald Dahl

Moderator: Liz

User avatar
Liz
ONBC Moderator
Posts: 12924
Joined: Thu Jun 24, 2004 2:13 pm
Location: The Left Coast

Status: Offline

CATCF Question #6 - Another Commentary?

Unread postby Liz » Mon Mar 07, 2005 10:19 am

ImageImageImageImageImage

In Ch. 5, pg. 19 & 20, Dahl presents Mr. Wonka’s newspaper ad advertising the contest. Could he be making a statement here, too?

Here is a scan of the ad from the book:

Image

Image
Last edited by Liz on Mon Mar 07, 2005 1:59 pm, edited 1 time in total.
You can't judge a book by its cover.

The only thing that matters is the ending. It's the most important part of the story.

deppraved
Posts: 5002
Joined: Tue Jul 06, 2004 9:24 pm

Status: Offline

Unread postby deppraved » Mon Mar 07, 2005 11:07 am

To a child reading, perhaps his statements are somewhat subliminal, but to the adults, it is tremendously in your face! Point well taken, and it is a timeless one for the modern age, and still holds true, in fact, in spite of protests, the social "ills" flourish. I see and respect his sarcasm.

User avatar
Liz
ONBC Moderator
Posts: 12924
Joined: Thu Jun 24, 2004 2:13 pm
Location: The Left Coast

Status: Offline

Unread postby Liz » Mon Mar 07, 2005 2:00 pm

FYI I just added a scan of the ad to the question for those of you who don't have your books with you.
You can't judge a book by its cover.

The only thing that matters is the ending. It's the most important part of the story.

User avatar
DeppInTheHeartOfTexas
Posts: 10378
Joined: Mon Jun 21, 2004 10:43 pm
Location: Austin

Status: Offline

Unread postby DeppInTheHeartOfTexas » Mon Mar 07, 2005 7:50 pm

This reminds of our current marketing schemes aimed at kids and creating the ravenous desire to obtain whatever the current hot toy is as deemed by the toy manufacturers. I know sometimes the market is taken by surprise by a toy and they don't anticipate everything (POTC for example) but all the tie ins with fast food restaurants, etc., just get so tiresome. I hope C&TCF doesn't become overhyped in that way but I am probably being naive about that. POTC 2 & 3 will be off the wall too I imagine. (Not that those of who are Johnny fans find that necessarily a bad thing... :lol:)

Of course marketing in this vein is not limited to the kids market. Advertisers and manufacturers are always looking for ways to make us think we must have the latest and greatest widget and and tell us all the horrible things that will happen to us if we don't have it or all the wonderful things that will happen to us if we do.

I am stepping off my soap box now! :soapbox:
Life is not a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside, thoroughly used up, totally worn out, and loudly proclaiming -
Wow! What a ride!

User avatar
Liz
ONBC Moderator
Posts: 12924
Joined: Thu Jun 24, 2004 2:13 pm
Location: The Left Coast

Status: Offline

Unread postby Liz » Mon Mar 07, 2005 9:01 pm

I think he is just making a statement about the lengths that manufacturers, restaurants, movie studios will go to in order to make a profit or win awards. The Golden Ticket idea was a brilliant way to sell Wonka Bars.
You can't judge a book by its cover.

The only thing that matters is the ending. It's the most important part of the story.

User avatar
es
Posts: 9964
Joined: Wed Jul 07, 2004 2:56 pm
Location: den helder,aan zee

Status: Offline

Unread postby es » Tue Mar 08, 2005 10:39 am

honoustly said i saw that add like a great sailingsmove and not as a statement but in a good sale move there has to be greediness from the shoppers,
greets,
es

User avatar
DeppInTheHeartOfTexas
Posts: 10378
Joined: Mon Jun 21, 2004 10:43 pm
Location: Austin

Status: Offline

Unread postby DeppInTheHeartOfTexas » Tue Mar 08, 2005 10:58 am

es wrote: there has to be greediness from the shoppers,


Very true, es! If society doesn't cooperate and buy in to the sales job then the tactics wouldn't work.
Life is not a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside, thoroughly used up, totally worn out, and loudly proclaiming -

Wow! What a ride!

Charlene
Posts: 1407
Joined: Tue Jul 06, 2004 1:37 pm
Location: VA

Status: Offline

Unread postby Charlene » Tue Mar 08, 2005 1:03 pm

My question is, have you every heard (and not the 6 degrees kind of hearing) of anybody who has every won anything off of a cereal box, coke or pepsi promotion, or even the McDonald's Monopoly game. When children are little it is so hard to explain that winning isn't really going to happen.

Right now, my teens seem to be intent on buying Pepsi at school(I think it's Pepsi) for the chance to download iTunes for free.

I wonder how many people actually put RD's marketing scheme to work for them after this book came out.....I wonder if it was the beginning of that type of marketing.
Last edited by Charlene on Tue Mar 08, 2005 5:24 pm, edited 1 time in total.

User avatar
Liz
ONBC Moderator
Posts: 12924
Joined: Thu Jun 24, 2004 2:13 pm
Location: The Left Coast

Status: Offline

Unread postby Liz » Tue Mar 08, 2005 1:38 pm

Charlene wrote:My question is, have you every heard (and not the 6 degrees kind of hearing) of anybody who has every one anything off of a cereal box, coke or pepsi promotion, or even the McDonald's Monopoly game. When children are little it is so hard to explain that winning isn't really going to happen.

Right now, my teens seem to be intent on buying Pepsi at school(I think it's Pepsi) for the chance to download iTunes for free.

I wonder how many people actually put RD's marketing scheme to work for them after this book came out.....I wonder if it was the beginning of that type of marketing.


My daughter has won Tootsie Roll lollipops and a couple of bottles of Coke--not big prizes, mind you, but she was excited. She wasn't trying to win, though. The manufacturers tend to target the kids, don't they? But look at all of the adults who play the state Lotteries.
You can't judge a book by its cover.

The only thing that matters is the ending. It's the most important part of the story.

User avatar
DeppInTheHeartOfTexas
Posts: 10378
Joined: Mon Jun 21, 2004 10:43 pm
Location: Austin

Status: Offline

Unread postby DeppInTheHeartOfTexas » Tue Mar 08, 2005 7:28 pm

One summer Coca Cola ran a promotion to collect pop tops and bottle tops and you could redeem them for coke merchandise. My kids drove me nuts with those things but at least everyone got something. They used to go crazy over the McDonald's games too but never won anything.
Life is not a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside, thoroughly used up, totally worn out, and loudly proclaiming -

Wow! What a ride!

User avatar
nebraska
Posts: 24427
Joined: Tue Jul 06, 2004 8:15 pm
Location: near Omaha

Status: Offline

Unread postby nebraska » Sat Mar 12, 2005 1:37 pm

es wrote:honoustly said i saw that add like a great sailingsmove and not as a statement but in a good sale move there has to be greediness from the shoppers,
greets,
es


Very good point!

When I was reading the book, the marketing behind the Wonka contest just sickened me. In my job at the veterinary clinic we sell pet food; the company that manufactures the food we sell changes product names/packaging/etc frequently without even changing the product inside. I keep thinking that the people in their marketing department must make very good salaries to produce this nonsense which does nothing but confuse the consumer and make our lives at the clinic difficult.

There is also the old trick the stores use to move things around every few weeks so you can't just walk in and buy what you need because now you need to search for it again, walking past lots of shelves of goodies you wouldn't have even seen otherwise. :censored: One of my pet peeves!

It really IS up to us to mind our money and use our heads, but with the young and inexperienced it is hard to explain the merchandisers are just tricky and out to get our money. They are not our friends and when the lottery ticket machine says "Sorry! Not a winner!" they aren't sorry at all!

User avatar
gilly
Posts: 6552
Joined: Tue Mar 08, 2005 10:14 pm
Location: australia

Status: Offline

Question 6 Another Commentary

Unread postby gilly » Sat Mar 12, 2005 10:04 pm

I must admit I feel a little uneasy seeing all the merchandising already out there for CATCF.I remember what Johnny said about the over-commercialisation for 21 JS. I'm with Grandma Josephines's comment ''It makes me quite ill''..DITHOT-I agree with you-I hope CATCF doesn't get over-exposed.Some hope..I believe Nestles are bringing out a range of new choc bars to tie in with the movie as well as a golden ticket competition.Another example of true life imitating art.


Return to “Charlie and the Chocolate Factory”

Who is online

Users browsing this forum: No registered users and 1 guest